Our Values
Behind the Brand
Who We Are
Our Story
We created Beauty Swab with the goal of perfecting on-the-go beauty touch ups. Having faced every type of beauty mishap at the most inopportune times, we realized there was no great way to fix makeup smudges while on the run. Our conclusion: Why should a universal beauty challenge - experienced on a daily basis - be treated like an afterthought?
b-swabs® are the first microfiber beauty swabs. Designed for versatility and precision, they are gentle on skin, reusable, and effective at both makeup application and removal. With skin and eye health in mind, we designed a tool that was fiber and lint free and that could be cleaned for optimal hygiene. Our durable and portable silicone accessories were designed to keep b-swabs organized and within reach when you need them most.
b-swabs® are the first microfiber beauty swabs. Designed for versatility and precision, they are gentle on skin, reusable, and effective at both makeup application and removal. With skin and eye health in mind, we designed a tool that was fiber and lint free and that could be cleaned for optimal hygiene. Our durable and portable silicone accessories were designed to keep b-swabs organized and within reach when you need them most.
Our Mission
We aim to help our customers simplify their beauty routine and save them time and money, so they can focus on what really matters. We intend to lead in beauty by championing the use of sustainable, hygienic, and innovative products that can't be found anywhere else.
Plastic Negative
We believe in reducing our impact on the environment. We fund 4Ocean cleanups to more than offset our plastic footprint. For the plastic in our swab handles, we use type 5 plastic, one of the easiest types of plastic to recycle.
Recyclable Packaging
Our b-swab containers and all of our marketing materials are 100% recyclable. As part of our commitment to environmental sustainability, we are actively seeking alternative solutions that minimize harm to our environment.
Intentional Partnerships
Beauty Swab is proud to be a woman- and Latin-owned brand. With inclusivity as one of our guiding principles, we aim to have a diverse team at our core. We also take pride in scaling alongside a partner network comprising exclusively of small women-owned businesses.
Reusable Materials
Our products are meant to be multi-use and we use durable high-grade silicone in all of our accessories. Our swabs will last you several uses and are multi-purpose to tackle a variety of beauty needs while wasting less product along the way.
