Did you know your under eye skin is as thin as a tissue? According to Isabelle Villeneuve, R&D Director – Head of the Valeant International Center of Excellence in Skincare and an international expert in skincare (Villeneuve, 2011):

And when we think about how much we touch and pull at our facial skin as we touch up our makeup or apply beauty products, it's no surprise our beauty practices can also impact fragile skin areas that are more prone to fine lines and wrinkles. 

We believe it's important to be kind to our skin. We created b-swabs® with the idea that more efficient touch ups would benefit the fragile eye area and the hope that having a tool specifically designed for this purpose would also serve as a reminder to ditch our harsh habits of wiping, pulling, and tugging at our facial skin. While using b-swab does not result in avoidance of wrinkles or fine lines, taking a more intentional approach to your beauty routine can have great rewards. 

Some of the features we love for a gentler beauty touch up experience, include:

• Soft microfiber layer that's more efficient at picking up trace makeup
• Cushioned foam core for a gentler experience
• Efficient used dry or with just water 
• Longer handle to reduce pressure asserted on skin
• No lose fibers to promote better eye health
• Better product pickup and absorption to enhance precision in hard to reach areas and reduce product wastage